Cookie Policy

Effective Date: June 15, 2025

This Cookie Policy explains how Lyser (“we”, “us”, or “our”) uses cookies and similar technologies to recognize you when you visit our website, use our services, or interact with our online ads and marketing emails. It also explains what these technologies are, why we use them, and how you can control your cookie preferences.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They enable the site to recognize your browser and remember information such as user preferences or login status. Some cookies are essential for site functionality, while others help us understand usage patterns or deliver personalized content.

Why We Use Cookies

We use both first-party and third-party cookies to:

Ensure the proper and secure functioning of our website
Remember user preferences and improve site experience
Analyze visitor behavior to improve performance
Deliver targeted advertisements and measure ad performance

Types of Cookies We Use

1. Strictly Necessary Cookies

These cookies are essential for the proper functioning of our website. They enable core functionality such as security, page navigation, and accessibility. The website cannot function properly without these cookies.

WordPress Core:
While our website uses the WordPress platform, no personal login or account cookies are set for general visitors. However, basic functional cookies may still be placed to maintain website performance and session stability:
- wordpress_test_cookie: Checks whether your browser supports cookies.
- wp_lang: Stores language preference where applicable.
HubSpot: Maintains session states and basic website functionality.

2. Analytics Cookies (Subject to Consent)

These cookies help us understand how visitors interact with our website so we can improve performance and usability.

Google Analytics: Collects anonymized statistics about website usage.
- Cookies: __utma, __utmb, __utmc, __utmz, etc.
Google Tag Manager: Helps manage tracking tags and collect user interaction data.
HubSpot Analytics: Tracks visitor interactions, page views, session data, form submissions, and marketing attribution.

3. Advertising and Marketing Cookies (Subject to Consent)

These cookies are used to deliver targeted advertising and measure the effectiveness of our campaigns.

Google Ads
Meta (Facebook) Pixel
LinkedIn Insight Tag
Microsoft Ads

4. Functional Cookies (Subject to Consent)

These cookies enhance the user experience by remembering your settings and preferences.

Supademo: Enables product demo tracking and interaction monitoring.

Legal Basis for Processing

Strictly Necessary Cookies: Our legitimate interest (Article 6(1)(f) GDPR).
Analytics, Advertising & Functional Cookies: Your consent (Article 6(1)(a) GDPR).

Third-Party Cookies

We work with trusted third-party services that may place cookies through our website. These parties include:

We recommend reviewing their policies for more information on how they process data.

WordPress-Specific Cookies

Our website is powered by WordPress, which sets several cookies that are necessary for proper operation, particularly for logged-in users and content editors. These include:

wordpress_logged_in_[hash]
wordpress_sec_[hash]
wordpress_test_cookie
wp-settings-[user_id], wp-settings-time-[user_id]
Plugin-specific cookies (e.g. for caching, security, or user interaction tracking)

We ensure that any non-essential cookies from plugins are subject to your consent.

How to Withdraw Your Consent

You have the right to withdraw your consent to the use of non-essential cookies at any time. To do so, you can:

Update your cookie preferences by reopening the cookie settings banner available on our website and adjusting your choices.
Delete cookies stored on your device via your browser settings or preferences. Please note that deleting cookies or blocking cookies via your browser may affect the functionality and user experience of the website.
Disable cookies by configuring your browser settings to block or alert you about cookies. Each browser is different, so please refer to your browser’s help pages for instructions.

Please be aware that essential cookies necessary for the basic operation of the website cannot be disabled.

Do Not Track (DNT) Signals

We currently do not respond to Do Not Track browser signals, as there is no widely adopted standard for interpreting them.

Changes to This Policy

We may update this Cookie Policy periodically to reflect changes in technology, legal requirements, or our practices. Please review this page regularly for any updates.

Contact Us

For any questions about our Cookie Policy or data practices, please contact:

contact@lyser.com

See more in our Privacy Policy.

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