Attract top talent and stay compliant
with the right words
Lyser spots and removes gendered language and hidden bias in your job posts, helping you attract a broader range of qualified candidates.
The fix is simple: replace a few words. The impact is huge.
Improve quality of hire
Attract candidates who align with skills, not stereotypes.
Reduce both time and cost per hire
Broaden your reach and fill roles faster.
Increase talent pipeline by up to 54%
Reach candidates who previously opted out.
Build a more inclusive brand
Strengthen your reputation and workplace culture.
How it works
Analyze
Lyser scans your job ad and identifies masculine- or feminine-coded words - plus other biased language costing you candidates.
Adapt
Lyser automatically swaps out these words for neutral, inclusive language.
Optimize
Every post meets EU inclusion and compliance requirements - without extra effort.
Publish
Post gender-neutral, bias-free job ads that attract a broader range of top talent.
Why it matters
Without realizing it, many job ads contain subtle gender-coded language that signals who "belongs." Some words discourage women from applying, while others may be less appealing to men. The same bias shows up around age, ethnicity, neurodiversity, and more.
The impact? Gendered and biased wording narrows your candidate pool - which leads to lower performance, reduced innovation, and missed opportunities for growth.
Backed by research
Lyser’s Inclusive Writing engine is built on the framework of the groundbreaking 2011 study “Evidence That Gendered Wording in Job Advertisements Exists and Sustains Gender Inequality” by Gaucher, Friesen, and Kay. It is also continuously updated based on the latest research in language science.
We combine these insights with modern NLP technology and more than 20 best practices - integrating inclusivity, pay transparency, and compliance directly into every job post.
The result: recruitment content that’s scientifically grounded, legally compliant, and truly inclusive.
Inclusion that pays off
Gender neutral language isn’t about political correctness - it’s about results.
When you prioritize inclusive communication, you don't just check a box. You actually see real benefits:
→ Qualified candidates are more likely to apply
→ Your diversity metrics actually improve
→ Retention goes up and culture gets stronger
→ Compliance becomes automatic, not a headache
Make every word count
With Lyser, gender neutrality and inclusivity aren’t add-ons - they’re built in.
